
Why your Brand Identity matters more than you think.
Imagine walking into a party. You see a crowd of people, but one person stands out—effortlessly stylish, confident, and totally the vibe. You’re drawn to them, curious to know more.
Now, think of your brand as that person. Your brand identity is how you show up in the world—your logo, colors, typography, tone of voice, and overall style. It’s what makes people stop, notice, and remember you.